Sallie Sherman,Joseph Sperry,Samuel Reese - The Seven Keys to Managing Strategic Accounts

Top-to-Bottom Techniques for Keeping Your Best Customers In-House and Happy--and Away from Your CompetitionStrate gic accounts are your firm's lifeblood; they play a critical role in its success or failure. The Seven Keys to Managing Strategic Accounts is filled with best practices and examples of how to intelligently manage key interactions and relationships with these vital accounts--for greater loyalty, higher profitability, and consistent competitive advantage.Let this hands-on guidebook's compelling case studies and examples help you to: Create firm-wide alignment and commitment to meeting the needs and expectations of strategic accounts Develop multi-level relationships within these accounts, from line managers to upper executives Continually quantify and communicate the value delivered to--and received from--strategic accounts Your firm's strategic accounts are its most valuable customers. Discover how today's marketing leaders are designing and implementing cost-effective, results-oriented strategi...