Pricey, not as good as Sharp LCDs

The Bravia line is supposed to be Sony's high-end HDTV brand, and the prices of the products show it. For the same image quality as this 40" set you can get brandnames like Toshiba and JVC for less at big stores like Circuit City or Best Buy. But more important, the Bravia's image quality lags Sharp, the industry leader in LCD TV, by a generation or two, mainly in color reproduction and response time. Also, Sharp's large-screen LCD TVs look good and even from every angle, but the Bravia exhibits some light fall-off when viewed from an angle. What this means is if three of you sit together and watch the TV, the two people on the side will get a headache from the uneven image quality.

This is not to say the image quality of this set "sucks," but for the same money you should go for a Sharp set, which also sports much superior cable management. Or get a Toshiba or JVC or Panasonic LCD TV for less money and probably a better warranty. Also, I personally don't like the Bravia's bland styling, but that's just me.